ComScore released its annual Digital Future in Focus report
earlier this month, offering new findings on things like email and web use, and it's now out with its latest Mobile Future in Focus report, which provides a year-end wrap of mobile device use both in the US and around the world. Not surprisingly, that year was marked by the continued growth of the smartphone, with the adoption rate among US mobile users jumping from 27 percent in 2010 to just under 42 percent in 2011 (similar growth was found elsewhere, with it cracking the 50 percent mark in a few countries). Among those, Android proved to be the most popular platform with a 47.3 percent market share, followed by iOS at 30 percent and RIM at 16 percent (exactly half of what it was in 2010, with the majority of that lost share moving to Android). Incidentally, Canada was the sole country where RIM retained a lead, but just barely; it accounts for 32.6 percent of the smartphone market in the country, followed closely by iOS at 31.2 percent and Android at 27.8 percent.
Breaking things down further, while Android had the largest market share among smartphones, Apple had the three biggest selling phones in the US for the year with the iPhone 4, 3GS and 4S; the BlackBerry Curve 8530 snagged the fourth spot and the HTC EVO 4G took fifth. Of course, ComScore also took a look at tablets, and found that close to 15 percent of all US mobile users owned a tablet in addition to a phone, with the iPad of course accounting for an overwhelming majority of those. Notably, it also estimates that iPads account for over half of all iOS traffic, which helped boost iOS' overall share of mobile device traffic to a whopping 90.4 percent, although it notes it expect that to decline somewhat in 2012 as devices like the Kindle Fire peck away at the iPad's dominant market share. The full report can be found at the source link below.
Continue reading ComScore report finds 42 percent of US mobile users have smartphones, Android at nearly 50 percent
ComScore report finds 42 percent of US mobile users have smartphones, Android at nearly 50 percent originally appeared on Engadget on Thu, 23 Feb 2012 13:46:00 EDT. Please see our terms for use of feeds.
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